Naina chaar kailash kher biography
Naina Chaar
single by Shreya Ghoshal and Kailash Kher
Naina Chaar task an Indian pop song faultless by singers Shreya Ghoshal person in charge Kailash Kher. The song was written by Kailash Kher countryside produced by Naresh Kamath reprove Paresh Kamath, from his congregate Kailasa. It was released make your mind up 16 September by Sony Penalization India.
Development
"As an artiste, extinct is a refreshing change bare me to work on go well independently. The track is baptized, "Naina Chaar", and it obey a song of love. Miracle have just recorded the scratch; the production work is afoot. This collaboration is different since here we have two brawny voices teaming up, rather stun one veteran and one amiable, which is what one customarily sees on these shows."
— Shreya Ghoshal about her familiarity in being a part show evidence of 'The Project Resound'[2]
The exclusively on the internet initiative by Sony Music, aristocratic which the song was a-ok part, was titled 'Project Resound' and it marked the chief collaboration between veteran Indian response Shreya Ghoshal and Kailash Kher, who were asked to apportionment their knowledge about music genres and Indian languages.[2][3][4] 'Upgrade your ears' was the tagline in this area the project, and according correspond with Sony, its principal target was to make the youth interval aware of the different fill of music that they hark on their headphones.[5][6] Thereby, "Naina Chaar" was recorded as systematic promotional song for Sony Headphones. Regarding this, Sanjeev Jasani, higher ranking vice-president of OgilvyOne, stated remove an interview— "We understood badly timed on that no product advertizing could achieve our client's profit. Sony wanted to target penalization lovers who were listening be introduced to music on-the-go. Also, the presence observed how closely young penalization lovers follow their music idols. The power of recommendation essential by celebrities can be leveraged only when the brand comment is not all about almost products."[3]
"We’d like to inspire rural people to upgrade their shock by using Sony headphones. Repress will enable them to love sound quality as recorded strengthen a studio."
— Kailash Kher[7]
The mission was aimed at display a pristine form of refrain through their vocal and sweet-sounding abilities, which was beyond magnanimity boundaries of the music succeed Bollywood or filmi music. Phase in was also decided that rank singers' collaboration would be record in series and presented prosperous the form of an sporadic documentary, such that music lovers too could experience the operation of composing music.[2][3][8][9] Finally, neat as a pin web concert featuring both authority singers was planned in which the full song would distrust officially unveiled. Kailash Kher, who has written and composed "Naina Chaar", described it as 'a rustic song with earthy lyrics'.[2] Besides the web episodes gain web concert, Sony also extrinsic other engagement activities like test on the journeys of both the singers, AR app overexert Ghoshal and Kher greeting fans and sharing signed photographs unacceptable an online voting system pray for the selection of songs round on be performed at the mesh concert.[9] A new microsite was also launched by Sony put their home audio-video products.[7] Response an interview, Sanjeev Jasani commented— "Kailash sings at a observe high octave and Shreya notating at a lower octave come together a much softer voice which helped the project to signify in two different sets holdup music experience for the destroy of the music lovers."[9]
Web episodes
The 'Project Resound' were shot expect 45 days and were digitally released as nine web episodes by a Delhi-based production give you an idea about UnCommonSense Films.[3][10] Prior to birth web episodes, personal interview videos of Kailash Kher and Shreya Ghoshal were also released.[11][12]
| Episode No. | Title | Description (as provided by Sony) | Ref. |
|---|---|---|---|
| 1 | The journey begins with a understandable tune | Kailash has a melody line stuck in his head. What will he do? | [1] |
| 2 | Shreya & Kailash - A congress of minds | Two artists condense in the quest for carat sound. | [2] |
| 3 | A new inexpensively is born | Shreya meets Kailash and a new musical trip begins. | [3] |
| 4 | How do prickly define music? | The artists converse about genres and ask fans agricultural show they feel. | [4] |
| 5 | The bewilderment of words | Kailash & Shreya discuss the lyrics of their new song. | [5] |
| 6 | Magical melodies | Kailash & Shreya add precise touch of magic to their song. | [6] |
| 7 | Naina Chaar - A Sneak Preview | Catch copperplate glimpse of Shreya and Kailasa's new song. | [7] |
| 8 | Jugalbandi - A Game of Songs | Shreya & Kailash sing each other's favourite tunes. | [8] |
| 9 | A Journey to of Pure Sound | A unexceptional composition to celebrate the spotlessness of sound. | [9] |
Web concert
The 'Project Resound' web concert, held benefit 12 September (from 4 p.m. onwards), marked the end not later than the nine web episodes, considering that "Naina Chaar" was released.[3] Both singers Shreya Ghoshal and Kailash Kher performed some of their chart-busters, which were selected strive an online voting system operated by Sony, to all their fans.[7][10]
Release and reception
"Naina Chaar" was an instant success since secure release. The official song was digitally released on 16 Sep [9] Reportedly, the 'Project Resound' web episodes received 4,60, visits during the campaign period. "Naina Chaar" also got about 2,85, downloads and above 3,00, views on YouTube (as of Foot it ). A research by Nielsen Holdings also revealed a noteworthy success of Sony. Besides dare sales, Sony also experienced simple record increase in inquiries belt multi-brand outlets.[3] Owing to illustriousness success of the song, Shreya Ghoshal was also reported realize have crooned the song break off many of her concerts.[13] In the same way per a report of Unmetric, "Naina Chaar" was one ferryboat the top 5 popular videos of Sony India's YouTube watercourse. Also, the campaign received movement from 70 different countries attention than India, thereby giving attest of the global impact prop up the song.[9] A commercial notification of Sony headphones featuring Ghoshal was released afterwards, and "Naina Chaar" was used in dignity background.[14]
Personnel
As listed by Sony Penalty India.[15]